Google's Branded Image Search
cheap ugg boots ukGoogle's image search is also branded in a way that Pinterest's is not. When Google isn't able to present you with a literal interpretation of what it thinks you want, it provides a branded alternative. Pinterest, on the other hand, is much more intuitive. It's effectively an image genome project, using relevancy and interest to allow users to scrobble the images they love, thereby adding to a vast, user generated data bank of categorise-able visual content. Pinterest, unlike Google, is about discovery.
Intelligent Search for Intelligent Searchers
However, not everyone agrees with this analysis. If, for example, you wanted to see pictures of stripes, searching on Pinterest would give you stripes in almost every single context except on their own. And if, on the other hand, you were to Google search for striped dresses, you would most likely find as many, if not more, striped dresses as Pinterest has to offer. The key here is knowing how to use each provider according to its different merits. If Google and Pinterest were built in the same way, they would be the same site. But that's not to say that one might not learn a thing or two from the other. In this case, it's often said that Google - the main online proponent of all things intuitive - might stand to take a note from Pinterest's book about what 'intuitive' actually means for image searching.
Is Comparison Even Possible?
mens ugg boots It could also be said that the two sites are almost incomparable, because they operate so differently. And even though it may seem as though Pinterest's content is more organically generated than Google's, it cannot be denied that Google's search algorithms are becoming both more aware and more organic.
Google Takes Note, Has Makeover
Google's stream has, however, recently had a Pinterest style makeover, which they've combined with several other functions in the new rollout of their Google+ social network. This may help the search giant to overcome one of the biggest obstacles which stood in the way of their being able to effectively compete with Pinterest's popularity, with regards to image search quality. Pinterest's content is user generated - so is Google's. But Pinterest's content is created specifically for the purpose of sharing directly on the site, whereas Google have yet to firmly establish their network as any kind of serious contender on the social scene.
It's All About Being Social
womens ugg boots It seems, therefore, that what Google might stand to learn from Pinterest is less dependent upon image content and more related to the ways in which each platform functions as a social entity. And, until Google's Circles network is able to compete in this respect, they'll most likely not be taking a share of Pinterest's user base any time soon.
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